Hollie Guard Platform & Application Privacy Policy

1. Introduction

Hollie Guard, PanicGuard Limited, respects your privacy and is fully committed to safeguarding your personal data. This privacy notice outlines how we collect, use, and protect your personal information when you use the Hollie Guard Application and Platform under licence from PanicGuard Limited. Additionally, it explains your privacy rights and how relevant data protection laws ensure your information is protected.

This Privacy Policy applies alongside the Hollie Guard Platform & Application General Terms & Conditions, which govern the use of the Hollie Guard platform and services. In case of any conflict between this Privacy Policy and the General Terms & Conditions, the terms most protective of personal data shall prevail.

If you have any questions about this privacy notice or our data practices, please contact us using the details below:

· Full name of legal entity: PanicGuard Limited

· Name or title of DPO: CTO

· Email address: dpo@panicguard.com

· Postal address: Waverly House, 7-12 Noel Street, London, W1F 8GQ

2. Important Information and Who We Are

2.1 Definition of "Platform"

For the purposes of this Privacy Policy, the "Hollie Guard Platform" refers to all components of the Hollie Guard service, including:

· The web-based dashboard used for account management, reporting, and monitoring.

· The mobile applications available for supported devices.

· The underlying infrastructure, including databases, cloud services, security systems, and location tracking technologies.

This Privacy Policy applies strictly to the Hollie Guard Platform and does not extend to third-party integrations, external systems, emergency response services, or non-standard use cases.

2.2 Purpose of This Privacy Notice

This privacy notice aims to inform users how the Hollie Guard Application collects and processes personal data, including data provided during registration and use of our platform.

This platform is not intended for children, and we do not knowingly collect data related to minors.

You should read this privacy notice along with any other privacy policies we may provide on specific occasions when collecting or processing your personal data.

3. Hollie Guard & PanicGuard Relationship

Hollie Guard, an authorised licensee of PanicGuard, operates the Hollie Guard Platform. Depending on the service provided or contractual agreement, PanicGuard may also act as a data controller or joint controller with Hollie Guard Limited.

Hollie Guard primarily serves businesses, organisations, institutions, and individual users, offering location-based monitoring and emergency alert tools for their clients, employees, end users. These agreements govern the terms of service and obligations for end users.

Hollie Guard · Email address: Info@hollieguard.com

· Postal address: Waverly House, 7-12 Noel Street, London, W1F 8GQ

4. The Data We Collect About You

We may collect, use, store, and transfer different types of personal data, including:

· Identity Data: Name, username, date of birth, and emergency contact details.

· Contact Data: Email addresses and phone numbers.

· Technical Data: IP addresses, login credentials, device information, and browser details.

· Profile Data: Usernames and passwords.

· Usage Data: Information on platform interactions and service use.

· Location Data: Collected only when GPS-based services are enabled by the user.

We do not collect special category data (e.g., race, religion, health data) or criminal offence data, Save That we will collect applicable medical information if you request us to do so as part of the Hollie Guard Platform services.

Failure to Provide Personal Data

Where we require personal data by law or under a contract and you fail to provide it, we may not be able to fulfil our services (e.g., access to emergency assistance). We will notify you if this is the case.

5. How Your Personal Data is Collected

· We use different methods to collect data, including:

· Direct interactions – Information provided when filling forms, registering, or communicating with us.

· Automated technologies – Data collected through cookies and tracking technologies.

· Third parties – Data from analytics providers, third party integrations or systems, or publicly available sources.

6. Our Lawful Basis for Processing Your Data

We only process personal data when legally permitted. Examples include:

Purpose Data Type Legal Basis

User registration Identity, Contact Performance of a contract

Service notifications Identity, Contact, Profile Legitimate interest, Legal compliance & Performance of a contract

Platform security & fraud

prevention Identity, Contact, Technical Legitimate interest, Legal compliance & Performance of a contract

Analytics, performance

monitoring & improvements Technical, Usage Legitimate interest & Performance of a contract

Maintenance, bug fixes, and

security updates Technical, Usage Legitimate interest & Performance of a contract

Enhancements & feature

improvements (if

applicable) Technical, Usage (only where required) Legitimate interest (only where necessary and in accordance with user expectations) & Performance of a contract

Third-party integrations (if

applicable) Identity, Contact (only where necessary) Performance of a contract or explicit consent (depending on service integration)

7. Data Sharing

· We only share personal data with:

· Service providers (e.g., cloud hosting, connected services analytics tools).

· Legal authorities if required by law.

· Contracted Developers (for platform maintenance, updates, and improvements, where necessary, under strict confidentiality agreements)

· Emergency responders

8. Data Retention & Deletion

· Client & Individual -Controlled Account Deletion:

o Clients & individuals may request deletion of their accounts at any time by contacting info@hollieguard.com.

o Clients may also delete user accounts directly via the web-based dashboard where applicable.

· Automated Deletion on Contract Termination:

o Personal data is stored only as long as necessary for operational, regulatory, and legal compliance.

o All client data will be deleted upon contract termination, except where retention is required for legal or compliance reasons.

· Backup & Residual Data Handling:

o Backups containing client data may persist for a limited period in secure, encrypted storage, solely for disaster recovery.

· Any remaining personal data will be permanently deleted in accordance with data protection regulations.

· Users can request data deletion by contacting info@hollieguard.com.

9. Your Data Rights

You have rights under data protection laws, including:

Access – Request copies of your personal data.

Correction – Request corrections to inaccurate data.

Erasure – Request deletion of personal data.

Objection – Object to processing under certain conditions.

To exercise your rights, contact: info@hollieguard.com

10. Changes to This Policy

We may update this Privacy Policy periodically. Users will be notified of significant changes.

11. Contact Information & Complaints

For complaints, contact:

The Hollie Gazzard Trust Email: info@hollieguard.com

If unresolved, you can contact the UK Information Commissioner's Office (ICO):

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: www.ico.org.uk